Waiting for the Web: How Screen Color Affects Time Perception
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چکیده
منابع مشابه
Waiting for the Web: How Screen Color Affects Time Perception
Vol. XLI (May 2004), 215–225 215 *Gerald J. Gorn is Professor of Marketing and Senior Wei-Lun Fellow (e-mail: [email protected]), and Jaideep Sengupta is Associate Professor of Marketing (e-mail: [email protected]), School of Business and Management, Hong Kong University of Science and Technology. Amitava Chattopadhyay is L’Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD (e-mai...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2004
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.41.2.215.28668